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Wine Tourism
By João FerreiraPorto & Norte
Enoturismo in Portugal is a rapidly growing sector, with the Douro and Alentejo as world-class destinations.
Portugal positions itself as one of Europe's most attractive wine tourism destinations, combining exceptional wines with UNESCO-classified landscapes. The Douro, the world's oldest demarcated region, leads this offering.
Quintas and herdades have opened to tourism with accommodation, guided tastings, and participatory harvests. Wine tourism contributes significantly to the rural economy, creating qualified employment outside urban centres.
